Sergey Aseyev

When I walk into a home for the first time, one of the things I notice right away is the staircase. I’ve been working with hardwood floors and stairs for many years, and I can usually look at an older staircase and immediately start imagining what it could become. I’m Sergey, owner of ASR Hardwood Floors, and staircases have become one of my favorite parts of what we do. A lot of homeowners look at their stairs and think, “They’re old, but they’re just stairs.” I see them differently. Your...

After about 20 years of working with floors, I’ve had a lot of homeowners ask me the same question: “Serge, should I go with real hardwood or luxury vinyl?” And my answer is usually: It depends on your home and how you actually live in it. I know that’s probably not the simple answer people are looking for, but I don’t believe in telling every customer that one type of flooring is automatically better than another. I’ve worked in enough homes over the years to know that the floor that looks...

I’ve been installing hardwood floors for about 20 years, and one question I hear more and more is: “Can you really install hardwood floors in one day?” The answer is yes — sometimes we absolutely can. But after doing this work for two decades, I can also tell you that every house and every floor is different. I would never promise a homeowner that we can finish a floor in one day without first understanding exactly what we are walking into. For me and my team, doing a job quickly is never...